When discussing resources required to support social media, a colleague of mine came up with a neat concept. She said that the social media initiative of an insurer or broker should be thought of as the organization’s next ‘branch’. The amount of resources assigned should relate to the type of functions performed in the ‘branch’… Read more »
Are You Having Too Much Success Exhibiting @ Trade Shows?
If you seem to be having too much success when you exhibit at trade shows (getting too many leads, having too many people come directly to your booth, etc.), you should read: 11 ways to ensure you have a results-free trade show at the InfoExecutive Web Site. It is a whimsical list of suggestions to… Read more »
Strategy and Measurement are Keys to Navigating the New Insurance Normal
Opening the ACORD Implementation Forum in Fort Lauderdale this week, a panel of senior insurance technology executives, moderated by Celent’s Donald Light, reviewed the ‘New Normal’ for insurance organizations and agreed that the future needs to be navigated carefully, guided by increasingly precise measurement of actions and impacts. Light, in his opening comments, said that… Read more »
Modern Technology and the Apple
Most everyone has heard about the great success of the iPad with consumers. Lesser known is the penetration within the business community. And insurance is no exception. Geico has taken to expanding a popular customer application, Glovebox, to a variety of devices, including the iPad. Watch this to be the norm for any insurance applications…. Read more »
Social Media and Market Share: Linked or What?
Two pieces of data crossed our desk this week. The first came from Insurance Network News which quoted a recent study indicating that a recent report from NetProspex on Social Media Use by Business found that the insurance industry ranked 43rd out of 50. (Banks ranked 3rd.) The second piece of information came in conversation… Read more »
The New Paradigm of Insurance Distribution
by Sanjay Nene and Arup Ghosh, Wipro Technologies Insurance distribution channels have historically evolved to respond to different forces, like catering to new markets or legislations, with the objective of maximizing growth and ensuring compliance. However, the development of the channels have not always been based on a cohesive over-arching business plan but rather followed… Read more »
