Most everyone has heard about the great success of the iPad with consumers. Lesser known is the penetration within the business community. And insurance is no exception. Geico has taken to expanding a popular customer application, Glovebox, to a variety of devices, including the iPad. Watch this to be the norm for any insurance applications…. Read more »
Social Media and Market Share: Linked or What?
Two pieces of data crossed our desk this week. The first came from Insurance Network News which quoted a recent study indicating that a recent report from NetProspex on Social Media Use by Business found that the insurance industry ranked 43rd out of 50. (Banks ranked 3rd.) The second piece of information came in conversation… Read more »
The New Paradigm of Insurance Distribution
by Sanjay Nene and Arup Ghosh, Wipro Technologies Insurance distribution channels have historically evolved to respond to different forces, like catering to new markets or legislations, with the objective of maximizing growth and ensuring compliance. However, the development of the channels have not always been based on a cohesive over-arching business plan but rather followed… Read more »
