A Winnipeg-built solution helping Canadians research coverage with confidence
Toronto, ON (June 1, 2025) – CompareHealth, a tool trusted by advisors across Canada to compare personal health insurance, is launching a new ‘Direct-to-Canadian’ experience.
CompareHealth’s newest feature allows Canadians to explore coverage options tailored to their age, province, and benefit preferences.
The platform was founded by Evan Morgan, a former insurance advisor, who saw firsthand how complicated the process was when helping his parents find personal health insurance after retirement.
“Few online resources offer reliable information on personal health insurance. Most websites have limited, outdated, or incorrect information,” says Morgan. “This becomes incredibly stressful for Canadians who need to make a quick decision often during a significant life change.”
What the New Experience Offers
CompareHealth’s new public-facing site, launched June 1, allows Canadians to:
- See plans that match their preferences across multiple personal health insurance providers
- Access helpful articles to better understand personal health insurance
- Use direct links to insurance providers to get additional details
- Easily connect with an advisor or insurance provider if they want help moving forward
Canadians who verify their phone number can instantly unlock additional comparison features designed to enhance their experience, including:
- Sorting plans by key Year 1 benefit values (e.g. prescription drugs, dental, vision, paramedical, and mental health practitioners)
- Quick views of Year 1 benefit maximums
- Curated summaries that cross-reference brochures, insurer websites, and policy documents to save Canadians the headaches of figuring it out on their own
- A text message with their quotes link so they can return to their results later
- A follow-up from a CompareHealth representative who can assist with the next steps, including connecting them with an insurance provider or advisor if needed
Founded by a Canadian, for Canadians
Today, CompareHealth compares 92+ personal health insurance plans from 12 insurance providers, and to date, over 2,000 comparisons have been created by advisors. CompareHealth checks rates and plan designs daily, cross-referencing brochures, policy documents, and insurer websites to minimize the risk of outdated or incorrect information. Several insurance providers have fixed errors in published documents that CompareHealth first identified.
This new public-facing experience marks a significant step forward—empowering Canadians to research and understand their options for protecting their health.
What This Means for the Industry
- For Insurance Providers: An opportunity to access highly qualified, educated, and motivated leads—Canadians who have already compared options and shown interest in your product. In the future, this platform may also support research and data analytics capabilities.
- For Advisors: A value-added benefit for existing subscribers (at no cost during the initial pilot). CompareHealth will connect Canadians who need guidance with an advisor.
- For Aggregator & Comparison Sites: For platforms that compare other insurance or financial products (but not personal health insurance), this may present a referral partnership opportunity in the future.
Explore the platform today at www.comparehealth.ca.
- Learn more about CompareHealth in the InsurTech Spotlight.
To discuss collaboration opportunities, contact hello@comparehealth.ca.
About CompareHealth
At CompareHealth, our mission is to make personal health insurance plans more accessible, easier to understand, and simpler to compare, empowering Canadians to make informed decisions about their health. By equipping advisors and external partners with a platform to better support Canadians’ evolving health coverage needs and providing Insurers with research tools to assess market competitiveness, CompareHealth helps foster a more informed and competitive marketplace, where everyone benefits. For more information, please visit www.comparehealth.ca.
Source: CompareHealth Inc.
Tags: CompareHealth, InsurTech, InsurTech Spotlight, launch, platform
