GMC’s speaking sessions and solutions highlight how a single customer communications platform that spans all delivery channels, including mobile, can provide a unified experience to customers
Toronto, ON (Mar. 20, 2014) – GMC Software Technology, the award-winning leader in Customer Communications Management (CCM) and output management, educated attendees on how to build lasting customer relationships and create a better customer experience by discussing the mobility of modern CCM at the 12th annual Insurance-Canada.ca Technology Conference, held March 17-18 in Toronto.
GMC’s celebrated GMC Inspire, cited by Forrester and Gartner as a leading solution in CCM, was showcased in the exhibit hall. Also highlighted were:
- Inspire Interactive for Customer Correspondence – Designed for insurance correspondence, this solution allows you to create interactive, touch-screen and mobile-optimized digital EOBs, policies, welcome kits and much more, reducing costs associated with paper communications. Thin client technology reduces deployment and maintenance costs, while direct business user control of content removes design tasks typically done by an IT team.
- Inspire Interactive for Client Onboarding – This solution brings new insurance clients on board quicker and with policy documents that are consistently branded, accurate, compliant, approved, traceable and highly personalized.
- Inspire Dynamic Statement – A ground-breaking solution that delivers an entirely new customer communication platform bridging the gap between paper statements and mobile statements. The solution enables customers to view statements on or offline, personalize statement views and see multiple accounts in consolidated views on any mobile device, including smartphones and tablets, while on the move.
Additionally, GMC’s Trevor Crane, senior client executive, insurance and financial services, presented the session “Simplifying the Customer Experience from Onboarding to Retention,” demonstrating how to provide the benefits of a unified customer experience on demand, interactively or in high-volume batches for delivery in a compliant manner without replacing legacy systems.
“Consumers of insurance are more mobile than ever before, so insurers have to respond accordingly with field agents ready to fast-track quote production and onboarding in a restaurant, on a commuter train or at the customer’s workplace,” says Michael Charest, vice president of insurance, financial services and healthcare for GMC North America. “We are looking forward to sharing with attendees solutions that help insurers grow by communicating with their customers on the move and over their preferred channel.”
About GMC Software Technology
GMC Software Technology delivers seamless CCM solutions that streamline document creation processes and produce higher quality, relevant communications of all types for delivery through print, electronic and interactive channels. GMC helps thousands of clients worldwide across the banking, insurance, retail, business services, telco/utilities and healthcare industries gain customer insight to improve the customer experience. It gets communications to market 70% faster, improves operational efficiencies by more than 50%, and expands business services for more lucrative opportunities. For more information visit www.gmc.net.
Source: GMC Software Technology
