The Intersection - The Insurance-Canada.ca Blog

Marketing Disruption – The Future of the Insurance Promise

Disruption is challenging the construct of the insurance product, which leads to a crucial question: How do we convince consumers that existing insurance organizations are still needed? A new commercial is starting down this road. And reviewing some alternative ads might be in order. We’d like your thoughts. The End of Automobile Insurance Back in… Read more »

Power to the People: Technology Awards are Yours to Give

Since 2010, Insurance-Canada.ca has presented awards for the innovative use of technology in the Canadian P&C industry. We’ve made some adjustments over the years. This year we’ve taken the next step and put one of the awards in your — the people’s — hands. It will be interesting to see the results. What’s the purpose… Read more »

Who is Driving the Digital Customer Experience?

For the last two decades or so, insurers and brokers have focused on internal systems and processes in order to improve efficiencies for underwriting, claims, and client service. Marketing had little involvement. The model is changing, with marketers leveraging technology to  drive the agenda for customer interaction, with  interesting implications for the whole enterprise.  The 13th annual Insurance-Canada.ca… Read more »

One-Stop Financial Shopping: Will We Find the Holy Grail?

In the news stories surrounding the purchase of State Farm’s Canadian operations by Desjardins General Insurance Group, I saw a phrase that took me back to my insurance roots: ‘One-Stop Financial Shopping’. Conceptually, this has strong appeal for all parties – insurers, distributors, and clients.  In practice, however, results have been spotty. I’m wondering if, in… Read more »

UBI Opportunities and Industry Consolidation: Find Both at #ICTC2014

It seems the potential demand for usage based insurance in Canada just got a whole lot bigger last week.  And consolidation is accelerating the opportunities.  The 2014 Insurance-Canada.ca Technology Conference (#ICTC2014) will be a good place to get more information on trends and directions in this important area. UBI providers are consolidating Desjardins is already… Read more »

Mobile: Is There An App for Core Sytems Replacement?

It is patently obvious that mobile technologies – including smartphones and tablets – are becoming increasingly useful tools.  As a result, a number of insurers have undertaken initiatives to extend selected functions – finding an agent/broker, getting a quote, reporting a claim to mobile devices.  What is less obvious is that mobile is entering the… Read more »

The New Reality of the Insurance Marketing Function

As a longtime insurance expert, I’ve noticed interesting changes taking place in the industry. While insurance carriers continue spend a large portion of their technology budget on underwriting, policy administration and claims, the marketing function is emerging in importance. The Rise of the CMO We’ve seen dramatic changes taking place on the Life insurance side…. Read more »

Telematics and Usage-Based Insurance: Usage to Innovation to Disruption

While the use of Telematics is just getting traction (pun intended) with insurance in Canada, it seems that some organizations elsewhere have already started releasing innovative product and marketing twists to engage, and retain, customers.  Insurance-Canada.ca is currently conducting a survey and is looking for your opinions and questions to pose to an expert panel… Read more »

How Do You Take Your Coffee? Socially, With a Little Insurance and Technology

It seems that State Farm is continuing the long linkage between coffee, new ideas, insurance and marketing.  What do you think:  Is State Farm on the right track?  And, is hot java integral to social marketing? A little over a year ago, State Farm opened Next Door, a place for Gen Y-ers to hang out,… Read more »

Telematics Buzz: Just More Noise, or a Chainsaw on the Horizon?

Either the telematics buzz machine has been set to hyper-whine, or there is a strong undercurrent suggesting a usage-based insurance breakthrough into the mainstream of underwriting in North America.  We’ve seen a large wave of articles crossing our desk (primarily from the US).   In addition to the US buzz, we’re finding more serious conversion among… Read more »