The Intersection - The Insurance-Canada.ca Blog

Searching for Innovation in All the Wrong Places?

We all agree that innovation is the word of the decade (so far). But today’s version of innovation may require some humbling tradeoffs. Are you ready for this? Tell me if you’ve been here … It’s planning time and the executives have been spirited away to a 3 day retreat to finalize ‘The Plan’. The… Read more »

Millennials Leading the Way for Digital Transformation

With 75% of the workforce expected to be made up of digital natives by the year 2025, digital communications are becoming more and more important. I’m not a millennial, but I live with a few of them, and I have noticed some differences. Big Group/Big Differences.  Big Dollars/Big Opportunities. At first I didn’t buy into… Read more »

The Future of Insurance Work?

The insurance industry has a reputation for being a stable, consistent employer with a structured model for talent acquisition and development. But new demands may require additional skills, training, and terms of engagement to meet an emerging disruption. We’d like your thoughts. Insurers and Future Work The noted futurist David Smith produced a white paper… Read more »

On Robotics and Muddling Through

While reviewing material on the benefits and challenges of implementing omnichannel communications, I came across a new (to me) approach to introducing robotics into existing processes. I am a big fan of ‘muddling through,’ and this approach seems to offer help to organizations which are looking for a starting point to the digital world. It… Read more »

MGAs: on the Edge of Digital?

This past week, I read a post from CB Insights suggesting that Managing General Agents (MGAs) may become significant players in the digital insurance world. After cleaning my glasses to make sure I was reading correctly, I reflected a bit, and I and am coming around to the idea … sort of. First reality check:… Read more »

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Operationalized Customer Experience: On the Horizon?

The last two decades have not been kind to insurers. Sources of pain range from a continuing soft market and falling interest rates to regulations and judicial rulings that increase costs or limit revenues. Insurance marketers have sought strategies that could increase competitive advantage and improve profitability. One such strategy is ‘Customer Experience.’ Will this… Read more »

Marketing Disruption – The Future of the Insurance Promise

Disruption is challenging the construct of the insurance product, which leads to a crucial question: How do we convince consumers that existing insurance organizations are still needed? A new commercial is starting down this road. And reviewing some alternative ads might be in order. We’d like your thoughts. The End of Automobile Insurance Back in… Read more »

Customer Experience as an Ecosystem: New Opportunities, Old Bugbears

Customer experience (CX) is becoming critical as insurers and brokers look for ways to maintain and grow relationships. One aspect that is less understood is the relationship the client has with other providers. Getting a larger perspective on the ecosystem offers a broader landscape with which to work but can be challenging to operationalize. The… Read more »

Digital Divide: A Tale of Two Insurance Models

Common wisdom says that insurers must adopt digital technologies in order to become more flexible, more innovative, and more effective. The alternative is to face ‘disruption’ with insufficient resources to respond. But is this assumption accurate? Let’s compare two insurer models and develop some thoughts on the value propositions. The ‘digerati’ Digital transformation is a… Read more »

Enhancing Digital With Psychology? The Doctor Can Help!

You are designing a website which will provide quotes on a great new product suite.  In addition to insurance coverage, this site must link to related products and services that will engage the customer. You’re confident in your technical skills, but how do you make it engaging? Perhaps you need a doctor. Why do I… Read more »