Insurance-Canada.ca
... Consumers Professionals Insurance-Canada.ca

Advertising Rate Card

Insurance-Canada.ca Advertising Rates

Insurance-Canada.ca, operating since 1995, is Canada's premier Web site for insurance consumers and professionals, consistently ranking highly in all the major search engines.

For a complete list of Marketing Opportunities with Insurance-Canada.ca see our Media Kit (PDF).

Website Ad Rates

Ad Size1 Section Monthly Rate2 Annual Rate
Top Leaderboard Information Section
Provider Directory
$450
$250
$2,250
$1,250
Big Box Information Section
Provider Directory
$500
$300
$2,500
$1,500
Wide Skyscraper Information Section
Provider Directory
$400
$200
$2,000
$1,000
Rectangle Information Section
Provider Directory
$300
$100
$1,500
$500
Button Ad & Listing Provider Directory3 $100 $500

1 All ads, other than the Button Ad and Listing, rotate with a maximum of three Advertisers in each ad position.
2 Monthly Rates are only available for ad programs in excess of $500/month.
3 Multiple Button Ad and Listing package prices - 3 for $1,000 and 5 for $1,500.

The Chronicle Weekly Insurance Newsletter Ads

The Chronicle is e-mailed weekly to over 2,700 professional subscribers.

Ad Size1 4-pack 12-pack
Top Leaderboard $1000 $2000
Text Ad1 $1000 $2000

1 Text ad includes logo, 50 words of text, contact information and a link to your site.

Customized E-mail Marketing

Insurance-Canada.ca can deliver your custom e-mail to the professional subscribers of the Chronicle. This special direct-response tool can drive traffic to your website for special promotions or to deliver timely announcements. Cost: $1,250 per email.

Advertising Support Services

Creative Services

We can assist you in designing new ads for your online program. Rates are competitive. Contact your sales representative for more information.

Sponsored Editorial

Online editorial can significantly leverage your marketing program by providing increased synergy as well as a wider reach of your key target market. We can provide editorial and creative development for your case study, research or article. It will be posted on Insurance-Canada.ca and referenced in the Chronicle. Costs are dependent upon the scope of the project. Contact your sales representative for more information.

Technology Conference Sponsorships

The 2011 Insurance-Canada.ca Technology Conference will be held on Monday February 28, 2011 at the Sheraton Centre Toronto Hotel. Sponsorship details and pricing are posted on our Web site at 2011 Conference: Advertising Opportunities.

Added Value

Every advertiser has the opportunity, at no additional charge, to submit company announcements and articles. These will be considered for posting on the website and referenced in the Chronicle.

Clients with advertising programs over $4,500/year also receive a free rotating Button Ad on our Homepage.

Mechanical Specifications

Ad Type   Dimensions (width × height)
Top Leaderboard 728 × 90 pixels
Big Box 300 × 250 pixels
Wide Skyscraper 160 × 600 pixels
Rectangle 180 × 150 pixels
Button 160 × 125 pixels maximum

All ads should be submitted as JPG or GIF (static or animated). Filesize should be no larger than 40KB. Logos should be no larger than 15KB.

For more information or assistance in designing a tailored advertising program to reach your target market, e-mail Sales & Marketing.

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