Overview: Increasing your Visibility through Advertising

The web in Canada continues to grow by most every measure - number of users, time on the web per day, dollars spent online. Browsers come from the general public, and small and large corporate Canada. To reach that growing audience, the predictions from the advertising industry call for continually increasing expenditures on on-line advertising. However the focus is changing from general advertisements to other promotional approaches which are more selective, with higher success. Businesses selling to corporate rather than personal purchasers are seeking sites focused on the business audience.

Targeted sites give your message real leverage. Insurance-Canada, exclusively in the insurance vertical and focused on Canada, is an ideal spot. Reach the insurance consumer with branding and awareness messages.  And target the insurance professionals with tools and services to help them serve their insurance consumers.

Insurance-Canada.ca has three places and media where you can promote your message:

• on the Insurance-canada.ca Web site

• in the Insurance-Canada.ca weekly newsletter, the Chronicle

• at Insurance-Canada.ca events and conferences

For a complete list of Marketing Opportunities with Insurance-Canada.ca see our Media Kit (PDF).

To price your own Web site / Newsletter promotional program see our Rate Card.

Regardless of where you promote yourself with Insurance-Canada.ca, you can be assured that the readers are highly qualified. After all, who would browse an insurance site unless they had some interest in insurance? And only a few of our site visitors and newsletter readers are not from Canada.